RESUMO Objetivo: Avaliar temporalmente o estímulo doloroso em prematuros com o uso de três escalas de mensuração de dor neonatal. Métodos: Foram observados 83 prematuros durante a aspiração de vias aéreas por três avaliadores (E1, E2 e E3) utilizando três escalas de avaliação da dor (Neonatal Facial Coding System - NFCS; Neonatal Infant Pain Scale - NIPS; e Premature Infant Pain Profile - PIPP) em cinco momentos: T1 (antes da aspiração de vias aéreas), T2 (durante a aspiração de vias aéreas), T3 (1 minuto após a aspiração de vias aéreas), T4 (3 minutos após a aspiração de vias aéreas) e T5 (5 minutos após a aspiração de vias aéreas). Utilizaram-se o Light’s Kappa (concordância entre examinadores e entre as escalas em cada tempo) e teste de McNemar (comparação entre os tempos), considerando-se p < 0,05. Resultados: Houve diferença significativa entre T1 e T2 para os três examinadores nas três escalas. Em T3, observou-se dor em 22,9%/E1, 28,9%/E2 e 24,1%/E3 de acordo com a NFCS; 22,9%/E1, 21,7%/E2 e 16,9%/E3, conforme a NIPS e 49,4%/E1, 53,9%/E2 e 47%/E3 considerando a PIPP dos prematuros. Houve diferença entre T1 e T3 nas três escalas, exceto para dois examinadores na PIPP (E2: p = 0,15/ E3: p = 0,17). Ao comparar T4 e T5 ao T1, não houve diferença em nenhuma das três escalas. Conclusão: Os prematuros necessitaram de pelo menos 3 minutos para retornarem ao seu estado inicial de repouso (sem dor).

ABSTRACT Objective: To temporally assess a painful stimulus in premature infants using 3 neonatal pain scales. Methods: A total of 83 premature infants were observed during airway aspiration by 3 evaluators (E1, E2 and E3) using 3 pain assessment scales (Neonatal Facial Coding System - NFCS; Neonatal Infant Pain Scale - NIPS; and Premature Infant Pain Profile - PIPP) at 5 time points: T1 (before airway aspiration), T2 (during airway aspiration), T3 (1 minute after airway aspiration), T4 (3 minutes after airway aspiration), and T5 (5 minutes after airway aspiration). Light’s Kappa (agreement among examiners and among scales at each time point) and the McNemar test (comparison among time points) were used considering p < 0.05. Results: There was a significant difference between the 3 examiners for T1 and T2 using the 3 scales. In T3, pain was observed in 22.9%/E1, 28.9%/E2, and 24.1%/E3 according to the NFCS; 22.9%/E1, 21.7%/E2, and 16.9%/E3 according to the NIPS; and 49.4%/E1, 53.9%/E2, and 47%/E3 according to the PIPP. There was a difference between T1 and T3 using the 3 scales, except for 2 examiners for the PIPP (E2: p = 0.15/E3: p = 0.17). Comparing T4 and T5 to T1, there was no difference in the 3 scales. Conclusion: Premature infants required at least 3 minutes to return to their initial state of rest (no pain).

Advertising uses stereotyped body images to promote physical ideals and unhealthy eating habits related to food products which are targeted especially at young people. The purpose of this study, carried out in Barcelona (Spain) in May 2013, was to test the perception of 139 young people of university age - with and without eating disorders - regarding 25 values in seven food commercials that did and did not use body image strategies. Results show that only the group of young people with eating disorders considered commercials using body image strategies to have a very negative influence on values such as health, well-being, family and effort. In contrast, the assessment of the two groups regarding the rest of the commercials greatly coincided. These results show that today’s university youth have accepted as normal a beauty canon based on the prevailing social and economic order, while young people in treatment for eating disorders have learned to denaturalize such messages.

La publicidad utiliza imágenes corporales fuertemente estereotipadas para promocionar cánones físicos y conductas alimentarias no saludables asociadas a productos de alimentación dirigidos sobre todo a jóvenes. El objetivo de este estudio, realizado en Barcelona (España) durante el mes de mayo de 2013, es testear la percepción de 25 valores en siete spots televisivos de alimentación (con y sin estrategias de imagen corporal) en 139 jóvenes con y sin trastornos de la conducta alimentaria (TCA). Los resultados muestran que solo el grupo de jóvenes con TCA considera que los spots con una estrategia comercial basada en la imagen corporal influyen muy negativamente en valores como salud, bienestar, familia y esfuerzo. En cambio, se ha observado una gran coincidencia entre los dos grupos cuando se evalúa el resto de los spots. Estos resultados señalan que los jóvenes universitarios españoles de hoy han aceptado como normal un canon de belleza basado en el orden social y económico, mientras que los jóvenes en tratamiento por desórdenes alimenticios sí han aprendido a decodificar este tipo de mensajes.

Advertising uses stereotyped body images to promote physical ideals and unhealthy eating habits related to food products which are targeted especially at young people. The purpose of this study, carried out in Barcelona (Spain) in May 2013, was to test the perception of 139 young people of university age - with and without eating disorders - regarding 25 values in seven food commercials that did and did not use body image strategies. Results show that only the group of young people with eating disorders considered commercials using body image strategies to have a very negative influence on values such as health, well-being, family and effort. In contrast, the assessment of the two groups regarding the rest of the commercials greatly coincided. These results show that today’s university youth have accepted as normal a beauty canon based on the prevailing social and economic order, while young people in treatment for eating disorders have learned to denaturalize such messages.

La publicidad utiliza imágenes corporales fuertemente estereotipadas para promocionar cánones físicos y conductas alimentarias no saludables asociadas a productos de alimentación dirigidos sobre todo a jóvenes. El objetivo de este estudio, realizado en Barcelona (España) durante el mes de mayo de 2013, es testear la percepción de 25 valores en siete spots televisivos de alimentación (con y sin estrategias de imagen corporal) en 139 jóvenes con y sin trastornos de la conducta alimentaria (TCA). Los resultados muestran que solo el grupo de jóvenes con TCA considera que los spots con una estrategia comercial basada en la imagen corporal influyen muy negativamente en valores como salud, bienestar, familia y esfuerzo. En cambio, se ha observado una gran coincidencia entre los dos grupos cuando se evalúa el resto de los spots. Estos resultados señalan que los jóvenes universitarios españoles de hoy han aceptado como normal un canon de belleza basado en el orden social y económico, mientras que los jóvenes en tratamiento por desórdenes alimenticios sí han aprendido a decodificar este tipo de mensajes.